Lassa doet boodschappen
Professor lectures toddlers
publicity & pr activity
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MPD Export Lassa doet boodschappen Professor lectures toddlers publicity & pr activity |
Lassa goes grocery shopping (Lassa doet boodschappen) is the title of Esther and Kirsten's fifth picture book. It has been chosen as one of the best picture books of 2002. Because of this a special exhibition was organized around this book by the Public Library of Groningen. MPD Export came up with the plan to let a professor lecture toddlers on business administration! Geert Sanders was invited to do so. He took the invitation... The news a 'toddler-university' with a special lecture by a genuine professor was being held, spreaded as wildfire. Just 15 minutes after the press release was sent by fax, the first journalist called. A huge amount of different media-people were interested, and covered the event. Click one of the images for more on this. |
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